The history of gin includes greedy monarchs, a pairing of hot gin and gingerbread, the British Royal Navy, an anti-malarial agent, bootlegging & bath tubs, and old-fashioned romanticizing of the spirit in television shows such as Mad Men & Downton Abbey.
With nicknames like Dutch Courage, Strip me Naked, White Satin, Mother's Ruin, and Cuckold's Comfort, it is no wonder the mention of gin conjures up images of less savory experiences. Today's hipster generation embraces artisanal everything and small craft distilled gin is part of a booming international trend to go small and to go local. Modern gin has been tamed. Sustainable distillation, organic ingredients, and less intense juniper flavor have incited a new generation of gin drinkers. This gin cocktail served in LONDON TELEPHONE BOOTH & BIG BEN PIGGY BANKS is a nod to Gin's UK roots. To all the gin skeptics out there--go ahead, throw one of these crisp cocktails back and join the new "Gin Craze". Made with more refined ingredients, it is meant to bend little more than a sipper's spirit inclinations.